What should a photographer's website have?
The portfolio plus three answers. How many photos, how big, and what loses enquiries.
See the templatesThe short answer: the work, big, and three answers: what you shoot, roughly what it costs, and how to book. Most photographer websites get the first part right and hide the other three, which is why the enquiries go to someone else.
The portfolio
- Twenty to forty of your best, not four hundred
- Grouped by what people book: weddings, portraits, commercial, events
- Big enough to see, small enough to load. Photos should be resized for the web, not uploaded straight from the camera
The three answers
- What you shoot. On the front page in one line. "Wedding and family photographer, Glasgow and Ayrshire"
- What it costs. "Weddings from £1,200" loses the people who cannot afford it and keeps the people who can. Hiding prices loses both
- How to book. A form that asks the date, the kind of shoot and a few lines. Reply within a day
What loses enquiries
Slow loading. Music. A splash page. A gallery that needs a plugin. No prices. No phone number because you prefer email. An Instagram link instead of a site.
What it costs
Our photographer template is £99 then £20 a month: a full screen image, a grid gallery, what you shoot, prices, and a booking form. Live within 48 hours.
See it with your name on it. Our photographer template is £99 then £20 a month. Fill it in for free and only pay when you want it live.