What should a dog walker's website say?

By Kai M, Deliberate Design.

The short answer: that you are insured, that you are trained, that you are checked, what you charge, where you go, and what other owners say. An owner is trusting you with their dog and a key to their house. The website's job is to make that feel safe before they have met you.

The six things

• Insurance. Public liability at least. Say who with
• Training. Pet first aid, canine behaviour, anything you hold. Name it
• Checks. A DBS check, if you have one, goes near the top
• Services and prices. Group walks, solo walks, home visits, pet taxi, with a price for each
• Where you walk. The parks and the areas you cover
• Reviews. Real ones, with the owner's first name and the dog's name

Photos of dogs on walks do more than any paragraph. Six good ones, on the page, not a slideshow that takes ten seconds to load.

What to leave out

Music that starts playing. A video that autoplays. A page of your life story. Owners are checking you out on their phone on a lunch break. Say the six things, show the dogs, give them a button to message you.

What it costs

A website builder is £16 to £17 a month and you build it, checked on 2 October 2026. Our dog walker template is £99 to set up and £20 a month. It has a strip for your credentials, a place for your services and prices, a grid for your reviews and a message button. No music, no video. Your web address and hosting are included.