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Shopify vs Wix for a UK small business

Prices, card fees, what each is actually for, and when neither is right.

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By Kai M, Deliberate Design.

The short answer: Shopify is a shop that can have pages. Wix is pages that can have a shop. If selling online is the main thing, Shopify. If the website is the main thing and you sell a few items on the side, Wix. If you are a service business with nothing to sell, neither is built for you.

Prices

Shopify BasicWix Core
Monthly£30£16
Online card fees2 percent plus 25p, Shopify PaymentsDepends on provider, about 1.4 to 2.9 percent
Selling onlineIncludedNeeds the Business plan at £25

What they are for

Shopify: stock, variants, shipping rules, abandoned baskets, a till in the shop. It is heavy because shops are heavy.

Wix: a brochure site with a gallery and a contact form, and a small shop if you want one. It is lighter, and the shop is less capable.

When neither

A plumber, a cleaner, a salon or a cafe does not need a shop engine. A simple site with prices and a phone number does the job and costs less. Ours are £99 and £20 a month. And a small maker with thirty products does not need Shopify's engine either: our shop template is the same price and the card fees go to your own Stripe or PayPal.

Prices in this post were checked on 2 October 2026.

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