How tattoo studios get bookings from their website

By Kai M, Deliberate Design.

The short answer: nobody books a tattoo from a website. They book a consultation. So the site has one job: show the artists and their styles, show enough work to trust them, and make asking for a consultation one tap. Everything else gets in the way.

Instagram and the website do different jobs

Instagram is where the work lives and where most of your followers found you. The website is for the person who searched "tattoo studio" and your area, or who was sent your name and wants to see the whole studio in one place: who works there, what each artist does, where you are, how to book. That person is often older, often nervous, and often about to spend a few hundred pounds. A clear page settles them.

What the page needs

• Each artist with a few pieces and the styles they do: fine line, black and grey, colour, traditional
• How booking works: consultation first, deposit, walk in days if you have them
• Where you are and your hours
• That you are licensed, and a line about hygiene
• A big gallery, and a link to Instagram for the rest
• A message button, not a form with ten boxes

Keep it dark and keep it out of the way

Tattoo work photographs best on a dark page. Our tattoo studio template is near black with condensed capitals, a framed photo beside the headline, the artists as cards and a square gallery. No animations, no music, nothing between the visitor and the work.

What it costs

A website builder is £16 to £17 a month and you build it, checked on 2 October 2026. Our template is £99 to set up and £20 a month, your web address and hosting included, and you get a login to swap the gallery whenever a new piece is finished.