How many pages should a small business website have?

By Kai M, Deliberate Design.

The short answer: as few as say everything. For most sole traders and small shops that is one page. Pages earn their place when they answer a different question for a different visitor. They are a waste when they exist to make the menu look fuller.

One page is enough when

• You do one thing in one area
• Your prices fit in a short list
• People mostly want your number and your hours

A second or third page earns its place when

• You have a service that people search for on its own: "boiler repair" as well as "plumber"
• You serve two very different customers, such as weddings and corporate
• You have a lot of photos and a gallery page keeps the front page quick

Five or more when

You are a studio, a venue, a school or a shop with categories. Each page is something someone searches for by itself.

Pages that are a waste

• "Welcome" or "Home" that says nothing the front page could not
• "Mission and values"
• A blog with two posts from 2019
• "Testimonials" as a separate page nobody visits; put three on the front

Our templates

They are one page on purpose: everything a customer needs in one scroll, with the phone number at the top. If you need more, the built for you option adds as many as you need.