Do personal trainers need a website?
Instagram shows the work; the website is where someone decides to pay. What it needs.
See the templatesThe short answer: you can get clients without one, and most trainers do at first. A website is for the person who is ready to spend money and wants to know, in one place, who you train, what it costs and how to start. That person is worth more than a hundred followers.
What it needs
- Who you train: beginners, over fifties, postnatal, strength, whatever is true. Say it
- Where: a gym, your studio, their home, online
- Prices, or packages with prices
- Results: before and after with permission, or testimonials with first names
- How to start: a call, a form, a free consultation
- A photo of you that looks like you
Leave off
Your full qualifications list above the fold. A shop selling supplements. A members area. A blog about macros. All of that can come later if it ever needs to.
Instagram and the site
Instagram shows what training with you is like. The site answers "how much" and "how do I start" without a DM. Put the site in the bio and the DMs get shorter.
What it costs
Our personal trainer template is £99 then £20 a month: a bold hero, who you train, packages with prices, results, and a start button. Live within 48 hours.
See it with your name on it. Our personal trainer template is £99 then £20 a month. Fill it in for free and only pay when you want it live.