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Do I need a web developer for Shopify?

Not for the basics. Where people get stuck, what a developer changes, and when to skip the question.

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By Charlie B, Deliberate Design.

The short answer: not for a standard shop. Shopify is built so the owner can add products, pick a theme and take payments without code. People bring in a developer when the theme needs changing in ways the editor does not allow, or when the shop needs to talk to something else.

You do not need one for

  • Adding products, options and stock
  • Picking and adjusting a theme
  • Shipping rules and taxes
  • Connecting a domain
  • Most apps

You might for

  • Theme changes beyond the settings: custom sections, layouts, product page logic
  • Connecting to a warehouse, an accounts package or a till that is not Shopify's
  • Migrating a big catalogue with history
  • Speed problems from too many apps

What it costs

Shopify developers in the UK charge £40 to £100 an hour. A small theme change is a few hours. A custom build is thousands.

When the question goes away

If you have a few dozen products and no warehouse, a simpler shop avoids Shopify's complexity and its £30 a month. Ours is £99 then £20 a month with your own Stripe account at 1.9% + 20p per sale, and we make the changes. Nothing to develop.

Prices in this post were checked on 2 October 2026.

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