Do barbers need a website when they have Instagram?

By Kai M, Deliberate Design.

The short answer: Instagram does one job well: it shows your work to people who already follow you. A website does a different job: it catches the person who has just moved to the area, searched "barber near me" and picked the shop with prices and opening hours on the page. Busy shops have both.

Why the search matters

Nobody scrolls Instagram looking for a barber in a town they do not know. They search Google. Google shows a map with three shops on it, and the shops it picks have a Google listing and a website that says what they do. If yours is not there, the walk in goes to the shop that is.

What goes on a barber's website

• Your cuts and prices. Skin fade, scissor cut, beard trim, kids. People want the number before they walk in
• Opening hours, and whether you take walk ins or bookings
• A photo of the shop and a few of your cuts
• Your address with a map, and your phone number
• A link to your Instagram for the rest

That is one page. It does not need a blog, a booking system or a gallery of two hundred photos. If you use Booksy or Fresha already, the site links to it.

What it costs

Building it yourself on Wix or Squarespace is £16 to £17 a month, checked on 2 October 2026. A freelancer is usually £1,200 and up. Our barber template is £99 to set up and £20 a month, which covers your web address, hosting, the padlock and small changes done for you.

What not to do

Do not pay for a site with a booking system you then have to manage, and do not let anyone talk you into a shop selling products unless you already sell them in the chair. One page, done well, is what gets the walk in.